Pricing
One fee. Charged on what you actually keep.
Orcas Prime takes 3.5% + GST of net sales after returns are deducted. A Shopify build is ₹10,000–₹20,000 one-time. Amazon, Flipkart and Meesho are free for the first three months. No retainer, no lock-in, no setup fees.
Why this structure
There are three ways an agency can be paid. Only one of them is paid to think about your business the way you do.
A retainer
Bills you the same amount whether your store made money or lost money last month. Neither side's incentive changes with the result.
A percentage of ad spend
Bills more as spend goes up, regardless of whether that spend converted into money you actually kept.
A percentage of net sales
Tracks the only number that actually matters to you — the money that actually stayed in your account after refunds, returns and RTOs. When a shipment gets refused, we absorb that with you.
Nobody on the first two models is doing anything wrong — they're doing exactly what their pricing rewards. We built Orcas Prime on the third because it's the only one that pays us to think about your business the way you do.
We also won't run two brands in the same category and price band. Your competitor cannot hire us while we have you.How we work →
The list
The full price list.
- Shopify management — everything included
- 3.5% + GST
- of net sales, after returns and RTOs are deducted
- New Shopify store build
- ₹10,000–₹20,000
- one-time, depending on scope
- Amazon · Flipkart · Meesho management
- Free
- for the first 3 months, via seller referral
- Setup, onboarding, creative, reporting fees
- None
- included in the 3.5%
- Lock-in contract
- None
- 30 days’ notice, no exit fee
The comparison
What you’d pay a typical retainer agency.
Same net sales, three price points side by side. Retainer agencies charge the same whether the month worked or not.
This is the range the model is built for.
1 Retainer figures from published Indian agency rate ranges — ₹75,000–₹6,00,000 per month, anchored to the comparison table's published rows. Sources are footnoted on the pricing page. Our fee is 3.5% of net sales plus GST — net sales being what's left after refunds, returns and RTOs come out.
| Net sales/ month | Orcas Prime3.5% + GST | Typicalretainer |
|---|---|---|
| ₹5,00,000 | ₹17,500 | ₹75,000+ |
| ₹10,00,000 | ₹35,000 | ₹1,50,000+ |
| ₹25,00,000 | ₹87,500 | ₹3,00,000+ |
Sources
1 Ranges compiled from publicly available agency rate pages, industry directory listings on Clutch, DesignRush and Sortlist, and public LinkedIn descriptions for Indian ecommerce agencies as of Q3 2026.
2 Retainer range for Indian ecommerce agencies: ₹75,000–₹10,00,000 per month, most commonly ₹1,50,000–₹6,00,000. Percentage-of-ad-spend pricing commonly runs 10–20% of media budget.
If you have an agency quote that undercuts this range,send it over — we’ll update the footnote.
What’s covered
What the 3.5% covers.
One fee. Everything you need to run and grow the store.
- Store management
- The whole Shopify admin, day to day.
- Meta and Google Ads
- Build, run, adjust, report — all inside your ad account.
- Creative production
- Ad graphics, product-page assets, banners.
- RTO management
- Dispute filing, courier follow-ups, address validation.
- Catalogue management
- Variants, tags, on-page SEO, availability.
- Logistics + checkout
- Payment gateway integration, shipping partners, cart-to-doorstep flow.
- Monthly reporting
- The numbers, plain, plus what changed and what we changed next.
No setup, no onboarding, no creative, no reporting fees. You supply product images and titles; we do everything else.
Who this works for
This works best for brands doing roughly ₹3–50 lakh a month in net sales, on Shopify, on marketplaces, or both.
Below that, a percentage of your sales won't fund the work properly — and we'll say so in the first conversation rather than take the account. Above it, the model still works, but a fixed retainer may suit you better and we'll tell you that too.
Why publish
Why we publish this.
OneIt saves you the discovery call if the number doesn’t fit your budget.
TwoIt makes us defend the rate publicly instead of raising it quietly.
ThreeIf you’re comparing us to three other agencies, having our number in front of you means you compare on what actually matters — the work, and the terms.
Questions
Questions we get before signing.
What counts as "net sales"?
Net sales is the money that stayed with your business after refunds, returns, and RTOs are deducted. If a customer refuses delivery and the shipment comes back, that transaction is removed from the base we charge on. This is different from gross revenue, which most agencies use.
Does the 3.5% include GST?
No. The 3.5% is our service fee. GST is added on top at the government rate (currently 18%), so the bill reads "3.5% + GST." We publish it this way to stay directly comparable to other agencies’ pre-GST rates.
What does "no lock-in" mean?
You can end the arrangement in any month by giving 30 days’ notice so we can hand over accounts cleanly. No exit fee, no minimum term, no cancellation penalty.
Why is Amazon free for the first three months?
Amazon pays a referral commission when we bring a new seller onto their platform. That commission covers our work during your first 90 days. After the three months, marketplace management is included in the 3.5% (if you also run Shopify with us) or moves to a separate rate we agree on before the free period ends.
What size store is this best for?
Brands doing roughly ₹3–50 lakh a month in net sales. Below ₹3 lakh, 3.5% of your sales doesn’t fund the work properly, and we’d rather say so in the first conversation than take the account and under-serve it. Above ₹50 lakh the model still works, but a fixed retainer may suit you better — we’ll tell you that too.
What if I only want ads run, not store management?
The 3.5% covers everything as one bundle — store, ads, creative, catalogue, logistics. We don’t split it into "just ads." If you only need one piece, a specialist agency will serve you better than we would.
If 3.5% of net sales sounds like it might fit, the next step is a two-line WhatsApp message.
It’s already written — just hit send.
No forms, no sales sequence. We'll tell you honestly if the model doesn't fit your numbers.
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